In many industries, trade shows are a way of life, largely because of the value and benefits that come along with attending. Among other things, a trade show is a great way for a company to raise awareness of itself, its products, and brand. Trade shows also allow for face-to-face interaction with respective and prospective clients, partners, and customers. But attending a trade show can also be a trouble spot. Careful reflection should be directed to anything that might result in a disclosure of anything proprietary.